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Privacy Policy

Last updated 18 October 2026

The short version. Your photos, your catalogue, your edits and your culling decisions live on your Mac. We never see them.

Photo analysis, region detection and editing run on your Mac. Fovea does not upload your photos.

The Mac app has no analytics, tracking or ads. Your photos are never used to train any model. Website analytics and advertising measurement are described below.

Who is responsible for your data

The data controller is Deemz IT, Schuytstraat 25, 2517 XB The Hague, Netherlands. You can reach us at dima@unclank.ai about anything on this page. Full company details are on the legal notice.

What stays on your Mac

Almost everything. Fovea is a desktop application, not a cloud service. The following never leaves your computer, and we have no way to see it:

  • Your photographs and RAW files. Fovea never modifies or uploads your originals.
  • Your catalogue, culling decisions, flags, colour tags, keywords and places.
  • Your develop settings. Edits are stored as a recipe in a sidecar file next to the original and rendered on the fly.
  • Your licence key and your trial identifier, both held in the macOS Keychain.

There is no account to create, no sync, and no backup to our servers. The app contacts our server for the licence and trial checks described below.

What we receive, and why

1. Your licence

When you activate Fovea we store your licence key, the app version it unlocks, the email address attached to your purchase, and the times we created and last checked the licence. The key itself is your identity here. There is no password and no separate login. We re-check the key with our payment provider periodically so that refunds and cancellations take effect.

Legal basis: performance of our contract with you (Article 6(1)(b) GDPR). Without this we cannot unlock the software you bought.

2. Your free trial

Starting a trial creates a random identifier on your Mac (a UUID generated by the app and stored in your Keychain) and sends it to us with the trial's expiry date. It is not your device serial number, your Apple ID, your hardware address or anything Apple assigned. It cannot be linked back to you by us or anyone else. It exists so the trial cannot be restarted endlessly, and it is the only thing we hold about a trial user. No name, no email.

Legal basis: performance of a contract, and our legitimate interest in preventing abuse of the free trial (Article 6(1)(b) and (f)).

3. Server logs

Our server records operational information about licence checks and payments. Our hosting provider records standard connection metadata, which includes IP addresses, for security and reliability. We do not use these logs to build a profile of you and we do not combine them with your photos.

Legal basis: our legitimate interest in operating a secure and functioning service (Article 6(1)(f)).

Where your data is processed

We are based in the European Union, but you should know exactly where the processing happens, because it is not all in the EU. Our application server currently runs in the United States (Ashburn, Virginia), and the payment provider is a US company. If you are in the EU, EEA, UK or Switzerland, activating or buying a licence involves transferring your data to the United States.

For those transfers we rely on the safeguards our providers make available, including the European Commission's Standard Contractual Clauses and, where the provider is certified, the EU to US Data Privacy Framework. You can ask us for details of the safeguards that apply.

Who else touches your data

ProviderWhat they doWhat they see
PolarUnited States Sells the app as Merchant of Record, issues licence keys, handles VAT. Your name, email, billing country and payment details. They are the seller of record. We never see your card number.
Fly.ioUnited States Hosts our application server and database. Everything described above, at rest in our database, plus connection metadata.
VercelUnited States Serves this website and provides website analytics. Standard web request data for the marketing site only. No app data passes through it.
RedditUnited States Measures visits, installer download clicks and purchases associated with our advertising. Website visit, installer download click and browser data through the Reddit Pixel. For confirmed purchases, our server sends the order ID, payment time, amount, currency and a hashed email address for matching. No photos or app activity are sent.
Google FontsUnited States Serves the typefaces used on this website. Your IP address, when your browser loads a font file on this site. Not used in the Mac app.

Website and purchase data are shared for advertising measurement as described above. Your photos, catalogue and edits are not shared with these providers.

How long we keep it

Records from previously offered services remain subject to the retention and deletion rights in this policy. Contact us to request their deletion.

  • Licence and payment records: kept while your licence is active, and afterwards for as long as tax and accounting rules require records of the sale.
  • Trial records: kept after expiry only to stop the same device restarting the trial repeatedly.
  • Server logs: short-lived, retained by our host on a rolling basis.

Your rights

If you are in the EU, EEA or UK, you have the right to ask us for a copy of your data, to correct it, to have it deleted, to restrict or object to how we use it, and to receive it in a portable form. Where we rely on legitimate interests, you can object and we will stop unless we have compelling grounds not to.

To exercise any of these, email dima@unclank.ai from the address attached to your purchase, or quote your licence key. We will respond within one month. There is no charge.

You can also deactivate your licence at any time from Settings → License inside the app, which removes the key from your Mac.

If you think we have handled your data badly, please tell us first so we can fix it. You also have the right to complain to your national data protection authority.

Website analytics and advertising measurement

This website uses Vercel Analytics and the Reddit Pixel to measure visits and installer download clicks. The Reddit Pixel can use cookies and browser identifiers to connect visits and download clicks with Reddit advertising. Our server also reports confirmed purchases to Reddit using the order details and hashed email described above. Hashing does not make the email anonymous: Reddit can use it to match a purchase to a Reddit account. These tools do not run inside the Mac app or access your photographs.

Children

Fovea is not directed at children and we do not knowingly collect data from anyone under 16.

Changes

If we change how any of this works we will update this page and move the date at the top. For changes that materially affect you, we will also tell you in the app or by email.

Contact

Questions, requests or complaints: dima@unclank.ai.

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